Mr. S. Dheenadhayalan
A Vision Rooted in Values, Growth, and Green Impact
Mr. S. Dheenadhayalan, the founder of Goat Fortune and Grow by Green Foundation, is a visionary leader with over 40 years of experience in Human Resource Development, Corporate Consulting, and Social Transformation.

After decades of empowering individuals and organizations, he turned his focus to rejuvenating nature, agriculture, and livelihoods through innovative land-based community farming models.

“We don’t just grow crops-we grow futures, relationships, and a greener tomorrow.”

Mr. S. Dheenadhayalan.

About Goat Fortune

Goat Fortune is a structured agri-investment platform created by Grow by Green Foundation, with a clear purpose—to transform traditional goat farming into a scalable, profitable, and sustainable livelihood and investment model.

Over the past two decades, goat farming in India has faced challenges due to rural-urban migration, lack of scientific practices, and unorganized supply chains. At the same time, demand for goat meat has grown rapidly, pushing prices to historic highs. Goat Fortune was established to bridge this gap by bringing organization, expertise, and transparency into the sector.


🌱 Our Approach

We operate through a community-based goat farming model that combines:

  • Scientific breeding practices

  • Structured trading mechanisms

  • Expert-driven farm management

  • Technology-enabled monitoring

By organizing farmers into clusters and managing operations centrally, we achieve higher productivity, lower costs, and consistent quality, delivering better outcomes for both farmers and investors.


📈 What Makes Goat Fortune Different

  • Community farming clusters that increase production 2–3 times

  • Breeding + trading combo for steady income cycles

  • Professional veterinary and farm management support

  • Assured market access and price optimization

  • Focus on dry and semi-dry regions where goat farming thrives

  • Transparent operations and long-term partnerships


🤝 Our Mission

To create a trusted and organized goat farming ecosystem that:

  • Generates stable returns for investors

  • Empowers rural farmers with sustainable livelihoods

  • Promotes eco-friendly and responsible farming practices

  • Revives underutilized rural land


🌍 Our Vision

To become India’s leading sustainable livestock investment platform, connecting investors, farmers, and markets while building resilient rural economies.